Impact of Digital Transformation and Green Manufacturing Practices on Firm Performance with Mediating Role of Green Product Innovation: An Empirical Investigation with PLS-SEM Modeling
Purpose: The objective of this research is to determine the impact of green manufacturing practices and digital transformation on firm performance, with a particular focus on the mediating role of green product innovation.Design/Methodology/Approach: The study conducted a survey of 212 employees from various businesses using a questionnaire-based m